Finding the right SEO services provider for your organization can help establish your business as a brand and generate revenue.
If you look around, you will find millions of people offering SEO services. And you will be confused to read that most of them call themselves SEO experts. You do not need to blame yourself if you get confused. Here are some tips for finding the best SEO service provider for legitimate SEO consultation.
1. No ranking Guarantee:
If the SEO consultant says that he or she will guarantee you top ranking in most popular search engines like Google or Yahoo in 6 months, do not believe him. No one can guarantee that. However, there are certain SEO strategies and tricks, and if your consultant follows them, you should get a ranking. And again – there are no guarantee cards attached to it.
SEO is a continuous process. And you definitely should run away from the person who guarantees you top ranking in Google for a competitive keyword without even looking at your website.
2. Will optimize Meta description and Meta Keywords:
If this is all they have to do and if this is all they know, say goodbye to them immediately. These were easy tricks for good ranking when search engines were there at the elementary level.
Today, search engines are too smart to care about Meta descriptions. Instead, they will fetch the most relevant data from your web page to showcase in the search engine result pages (SERP). So it would be best if you started looking for other options – immediately.
3. We will submit your website to hundreds of search engines and millions of directories:
Now, this is a very common strategy and Many so-called SEO consultation firms still say that you need to do this. However, if you talk to a seasoned SEO, he or she will no more suggest you submitting a website to search engines – they are smart to find sites for themselves. And, as far as directory submission is concerned, some are good and must be in the “must-have” list like Web Office Directory. However, most of the directories are just link firms and offer almost no value.
4. Do they have something to show you as a record:
In certain situations, SEO companies sign a non-disclosure agreement with the client and thus cannot tell you about the project. However, in many cases, they will have records to showcase. If possible, take a look at some of their current projects and results. This should give you a good idea about their knowledge, experience, and expertise.
5. Google Search:
Do a Google search and learn about the latest SEO trends before talking to an SEO service provider. Now, take a look at their website and find out how they are optimizing their website. These should give you some clear idea about the quality of the company.
Last but not least, good SEO is not just about links or search engine submission. It is an overall strategy and includes content optimization, site architecture development, fixing issues, creating a good network, etc. More importantly, a good and seasoned SEO consultant will tell you to care about the visitors first – a good ranking will follow.